VP Developer Relation
04.2017 - 07.2021
My main role is to make sure DevRel is understood as a discipline and practiced by all Clever Cloud employees, whether they are technical or not.
We have a strong field marketing focus considering the size of the company. And I encouraged and helped our engineers to submit abstracts and give talks. Most of this was recycled into a broad Content Strategy, going from basic tutorials to in-depth R&D topics. Covid19 made us shift our focus from events and talks to a podcast where most Clever Cloud engineers participate and talk about their latest tech interest.
We also completely redesigned our documentation portal, moving to a static generator solution, and started our path to a full OpenAPI documentation and its generated clients. Outside of conference season we got to contribute to the product on developer experience related features.
I also hired and mentored a developer who become an experienced developer advocate and moved to another company.
As right hand of the CEO and part of the executive team I structured different parts of the company. I strengthen our Quality and Assurance culture through the setup of integration tests and the automation of business tasks with Jenkins. I wrote and planned a significant part of our marketing content.
I structured ISV partnerships and our referral program, and was involved in most presales and postsales discussions as well as related material creation. During the COVID-19 pandemic I reassigned most of the time I dedicated to field marketing on growing our support team, doubling its size.